03.3 Balanced Scorecard

03.3  Balanced Scorecard

First generation balanced scorecard (BSC) had issues regarding selection of measures and target setting.

Second generation showed relationships between measures, introduced 'strategy map' - still issues with measure selection and target setting.

Third (most recent) generation provides a more robust model.

Introduces a 'strategic linkage' element to the process.

Price: £1.99

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