The second of the two diagrams, introducing you to the basics of strategic planning.
There are a number of ‘traps’ into which some strategic thinkers may fall. Five of the most common are described with a critique of each.
An effective planning framework is provided for you which goes somewhat further than the standard SWOT analysis.
links with 3.10.1 (Strategic thinking and planning – 1 of 2)
Even at the corporate level many organisations in our experience have a somewhat ‘simple’ view of what is meant by investment and capital. In the first it can be seen as a cost, (it’s not), and in the latter it’s seen in purely financial terms, (it’s not).
This graphic shows the value of identifying what is meant by investment and the benefits it can bring; it also shows what is meant by capital – four are shown, we’re sure that you can add others.
This is the ‘operational’ element of investment and capital. In a more applied and easy to understand format, it shows that investment needs to be made in good time if costs are not to increase.
The graphic also shows where capital might be spent as well as repeating its composition as shown in 3.11.1 Investment and Capita