04.5.1 Pricing (pricing factors)

04.5.1  Pricing (pricing factors)

As stated in 04.1 - the nature of marketing - pricing tends to be the most challenging element in the marketing mix.

This diagram provides you with a pricing strategy and policy to help you formulate the most effective price for your product or service.

The pricing strategy matrix is also introduced with its four pricing options.

This links well with 04.5.2 - determining price.

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