Pricing a product / service tends to cause the most debate in an organisation.
Getting it right can result in increased profit and market share.
Getting it wrong, well, you can lose the business or, at least, cause it severe difficulties.
Additionally, there are a large number of variables to consider which is why we make clear it can be one of the most challenging business decisions to make.
This diagram will provide you with the tools to make determining the price less of a guess and more of an informed decision.
this links well with 04.5.1 - pricing factors