No matter how good the product / service, you need to understand what drives customers to buy from you.
There are a number of factors that are critical to this understanding.
This diagram introduces you to these critical buyer behaviour factors.
Ultimately, success in understanding will lead to the buying process – a graphic is provided that shows what is involved in this part of the process.
There are some managers who think that marketing comprises nothing more than advertising – a costly mistake!
All organisations can benefit from developing their marketing expertise.
This diagram explains why you should develop it; how to develop it; and what developed marketing expertise looks like.