04.9 Factors influencing buyer behaviour

04.9  Factors influencing buyer behaviour

No matter how good the product / service, you need to understand what drives customers to buy from you.

There are a number of factors that are critical to this understanding.

This diagram introduces you to these critical buyer behaviour factors.

Ultimately, success in understanding will lead to the buying process – a graphic is provided that shows what is involved in this part of the process.

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4.10 Developing marketing expertise

4.10  Developing marketing expertise

There are some managers who think that marketing comprises nothing more than advertising – a costly mistake!

All organisations can benefit from developing their marketing expertise.

This diagram explains why you should develop it; how to develop it; and what developed marketing expertise looks like.

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